Volkswagen Group records robust sales increase in India
Posted by automobz on July 14, 2008
Germany has arrived in India, and how! It all started with an organization which flaunted its three-pointed star way back in the mid ‘90s. What it resulted in was a foray by German companies like Audi, BMW and Volkswagen into the Indian market. All these brands have launched cars which are focused towards the high-end spectrum of the luxury segment.
Audi has been doing well, BMW has established solid sales figure and Mercedes has not been behind by a lot. The latest to enter, VW, sold more Passats than was projected by the company. The Volkswagen Group as a whole registered a growth of 69 percent in sales in India between January and June 2008. Combined together; Audi, Skoda and Volkswagen delivered 10,366 cars in the Indian market. This number was 6,131 during the same period last year.
Mr Joerg Mueller, President, VW India was quoted as saying “The significant increase in our sales figures in India reflects our growing presence in the Indian automobile market and highlights the mounting interest of the discerning Indian customer in our cars. It also points out to the fact that the various models from Audi, Skoda and Volkswagen are aligned to the demands of the market.”
Volkswagen is going to launch the much hyped Jetta in a couple of days from now which will give it additional thrust towards the sales march. Competing against the likes of Honda Civic, Toyota Corolla and Skoda Octavia, VW Jetta will offer understated elegance, brilliant drivability and fuel economy – all by a fair margin!
“All brands of the Volkswagen group are moving ahead on the growth curve in India. The sales delivery figures for January to June 2008 have exceeded our expectations. As such, we are confident of meeting our targets for the year. Going forward, our plans to further expand our model range with newe launches like the Audi A4 and the Volkswagen Jetta in the year will also drive this endeavour”, Mr Mueller added.
Audi sold 470 cars in the first half of this year which was a huge 128 percent increase vis-à-vis 2007. Skoda’s sales number stood at 9,556 which marks a 62 percent increase than in the corresponding period last year. Volkswagen has delivered 340 cars between January to June 2008. A robust growth it has been for VW, which will only get complemented by the introduction of Jetta and Golf that is set to follow later this year.
